Gregory Bringman
 
New Media Theory and Works
   

Soft/Hard: Versions of the Pseudomorph
 
A reflection on more technology enmeshed in the figure of the Pseudomorph
 
From software to hardware and back again, Soft\Hard: Versions of the Pseudomorph, asks the question, "What becomes of old or outdated technology or science once the era that produced them has transformed into a host of cultural rituals and traditions foreign to its old nature?" Since technology changes so quickly, one is inclined to assert another question dealing with the need to attempt a stabilization of rapid technological development, while maintaining the benefits of increased efficiency.

By applying Spengler's and Mumford's notion of the pseudomorph, derived from rock formation to describe shared qualities and histories of technological transition, we can provide a sigh of relief that ranges from solving the problem with increased theoretical framing of knowledge to increased focus on theory derived from the intuitive and even spontaneous processes of technological invention, qualifying and stratifying inventions whether they were successful or not, into qualitative practices.

Therefore, I have transposed the contemporary notion of the expert machine running software---back onto so-called "old technology". In doing this, I hope to trigger an appreciation of the technology, science, and culture of the respective periods of these devices, in qualitative fashion, that non-naively situates technological change independently of the notion of progress.

Instead, the focus is on devices linked to agents' practices. The viewer will note that I have also provided a macroscopic view of the signals involved in technological invention. If technology both fails and succeeds, the components of complex situations can be built from the discreet states of success and failure, corresponding 1s and 0s--an analogue to the binary code upon which our computers are built. Each failure or success in intensifications of technology can be further encoded, making the timeline of technological invention into data that computers can process, as well as packing numerical symbols--the decimal or binary code that indexes a cross section of the timeline--with qualitative explanations.

With this project in mind, I hope you will find yourself asking the same central question that is ever more important as technology continues to change so rapidly, while just as rapidly the denigration of past technological cultures is swelling to an intensity formerly ascribed, only, to the idea of progress.